Investment decision making

KATHURIA, LALITA MOHAN

Investment decision making A gender based study of private sectror bank employees - 2012 - 45-56

The fast growing Indian economy has led to higher income level and availability of new investment avenues. Government saving departments, banks, financial institutions and mutual fund houses are buying for a share in the savings of investors. Investors now have many options for making investments like debt instruments, stocks, mutual funds, gold etc. With the role of women becoming increasingly importment in the family as well as socity, it becomes importment to examine the investment behavior of women investors.

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