Publix super market inc.
KHAN, SYED MOHAMMAD MUZAFFAR
Publix super market inc. A customer service leader - 2013 - 58-69
This case discusses the customer service at Publix Super Market Inc. (Publix), a US basd supermarket chain. Customer service and loyalty were the major aspects of Publix service culture. The supermarket chain was known for delivering excellent customer service. It gave importance to its customers and strived for complete customer satisfaction. Publix provided value for customers by offering a wide range of quality items at competitive prices, organized shopping environment and friendly associates.
MARKETING
658.8
Publix super market inc. A customer service leader - 2013 - 58-69
This case discusses the customer service at Publix Super Market Inc. (Publix), a US basd supermarket chain. Customer service and loyalty were the major aspects of Publix service culture. The supermarket chain was known for delivering excellent customer service. It gave importance to its customers and strived for complete customer satisfaction. Publix provided value for customers by offering a wide range of quality items at competitive prices, organized shopping environment and friendly associates.
MARKETING
658.8