Modeling store characterstics as antecedents of impulse purchase
CHATURVEDI, RAMESH KUMAR
Modeling store characterstics as antecedents of impulse purchase - 2013 - 27-36
This research intended to give a specific answer to what in-store factors favorably influnce impulse buying that retailers could use to their advantage. Indeed, it has a hedonic approcah, yet it is quite valuable from the retailer's point of view.Many retailers faces a problem - that in spite of strong footfalls, billing remains bleak, yet others have high billing proportion to footfalls. This research is an effort to solve this problem.
MARKTING RETAILING
658.87
Modeling store characterstics as antecedents of impulse purchase - 2013 - 27-36
This research intended to give a specific answer to what in-store factors favorably influnce impulse buying that retailers could use to their advantage. Indeed, it has a hedonic approcah, yet it is quite valuable from the retailer's point of view.Many retailers faces a problem - that in spite of strong footfalls, billing remains bleak, yet others have high billing proportion to footfalls. This research is an effort to solve this problem.
MARKTING RETAILING
658.87