Women's role in buying behavior for durables
RANI, MALIKA
Women's role in buying behavior for durables A study of Malwa region in Punjab - 2013 - 42-53
This paper analyzed the role of women in buying behavior for durables. As far as the present scenario is concerned, the employment participation of women to 31% in 2005 from 26% in 2000, the first rise seen in the decade. The all India census recorded that female headed households rose to 12% in 2001 from the roughly 9% a decade ago. The average age of marriage is still young, at just less than 20 years from 17.1 years in 1971.
CONSUMER BEHAVIOR MARKETING
658.8342
Women's role in buying behavior for durables A study of Malwa region in Punjab - 2013 - 42-53
This paper analyzed the role of women in buying behavior for durables. As far as the present scenario is concerned, the employment participation of women to 31% in 2005 from 26% in 2000, the first rise seen in the decade. The all India census recorded that female headed households rose to 12% in 2001 from the roughly 9% a decade ago. The average age of marriage is still young, at just less than 20 years from 17.1 years in 1971.
CONSUMER BEHAVIOR MARKETING
658.8342