Advertising's new medium
RAYPORT, JEFFREY F
Advertising's new medium Human experience - 2013 - 75-82
Online advertising technologies profoundly enhance marketers' ability to tailor advertising to a consumer's specific context.
ADVERTISING
659.1
Advertising's new medium Human experience - 2013 - 75-82
Online advertising technologies profoundly enhance marketers' ability to tailor advertising to a consumer's specific context.
ADVERTISING
659.1