Creating synergies for busienss transformation
KHANNA, VARUN
Creating synergies for busienss transformation Brigade enterprises Limited - 2013 - 119-136
The acse discusses challenges faced by Brigade Enterprise Ltd., a company in the real state sector, in developing an identity based organizational culture. It discusses the steps involved in the change process, analyses communication strategies through which synergy and alignment is achived and assesses parameters governing engineering and re-engineering of communication strategies.
MANAGEMENT CASE
658
Creating synergies for busienss transformation Brigade enterprises Limited - 2013 - 119-136
The acse discusses challenges faced by Brigade Enterprise Ltd., a company in the real state sector, in developing an identity based organizational culture. It discusses the steps involved in the change process, analyses communication strategies through which synergy and alignment is achived and assesses parameters governing engineering and re-engineering of communication strategies.
MANAGEMENT CASE
658