When do transparant packages increase food consumption
DENG, XIAOYAN
When do transparant packages increase food consumption - 2013 - 104-117
Transparant packages are pervasive in food consumption environments. Yet prior research has not systematically examined wheathr and how transparent packaging affects food consumption. The authors propose that transparent packaging has two opposingeffects on food consumption: it enhances food food salience, which increases consumption (Salience effect) and it facilitates consumption monitoring, which decreases consumption (monitoring efect).
MARKETING
658.8
When do transparant packages increase food consumption - 2013 - 104-117
Transparant packages are pervasive in food consumption environments. Yet prior research has not systematically examined wheathr and how transparent packaging affects food consumption. The authors propose that transparent packaging has two opposingeffects on food consumption: it enhances food food salience, which increases consumption (Salience effect) and it facilitates consumption monitoring, which decreases consumption (monitoring efect).
MARKETING
658.8