Corporate social responsibility in business to business markets
HOMBURG, CHRISTIAN
Corporate social responsibility in business to business markets How organizational customers account for supplier corporate social resposibility engagement - 2013 - 54-72
Despite the high relevance of corporate social responsibility (CSR) in current business practice and the considerable research on CSR outcomes in consumer markets, investigations of its influence on organizational business relationships are scarce. replying on institumental stakeholder theory, the authors develop and empirically test a framework of the inflence of a supplier's CSR engagement on organizational customer outcomes.
MARKETING
658.8
Corporate social responsibility in business to business markets How organizational customers account for supplier corporate social resposibility engagement - 2013 - 54-72
Despite the high relevance of corporate social responsibility (CSR) in current business practice and the considerable research on CSR outcomes in consumer markets, investigations of its influence on organizational business relationships are scarce. replying on institumental stakeholder theory, the authors develop and empirically test a framework of the inflence of a supplier's CSR engagement on organizational customer outcomes.
MARKETING
658.8