Effect of demographic factors on consumer buying behaviour of durable goods
JUYAL, SOM ADITYA
Effect of demographic factors on consumer buying behaviour of durable goods - 2014 - 24-33
The size of the consumer market in the country is vast and is constantly expanding. Billions of rupees are being spent on goods and services by millions of people. Consumer preferences are changing and are becoming highly diversified. At present the demands for various consumer products are increasing day by day. In the market, where the magnitude of competition is high, a marketer will be successful only when she/he indentifies, analyzes and responds suitably to the changing needs of the consumers.
MARKETING
658.8
Effect of demographic factors on consumer buying behaviour of durable goods - 2014 - 24-33
The size of the consumer market in the country is vast and is constantly expanding. Billions of rupees are being spent on goods and services by millions of people. Consumer preferences are changing and are becoming highly diversified. At present the demands for various consumer products are increasing day by day. In the market, where the magnitude of competition is high, a marketer will be successful only when she/he indentifies, analyzes and responds suitably to the changing needs of the consumers.
MARKETING
658.8