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Essence of services marketing

PAYNE, Adrian

Essence of services marketing - DELHI PRENTICE-HALL OF INDIA 1993(1995) - x, 253 PAPER BINDING - Prentice-Hall essence of management series .

ISBN: 8120309146

Subjects--Topical Terms:
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / PAY-N3

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