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Winning at new products Accelerating the process from idea to launch

COOPER, Robert G

Winning at new products Accelerating the process from idea to launch - Ed 2 - MASSACHUSETTS ADDISON-WESLEY 1993 - xiii, 358 PAPER BINDING

ISBN: 0201563819

Subjects--Topical Terms:
NEW PRODUCT DEVELOPMENT
NEW PRODUCT DEVELOPMENT

Dewey Class. No.: 658.575 / COO-N3

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