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Strategic brand management

KAPFERER, Jean-Noel

Strategic brand management New approaches to creating and evaluating brand equity - NEW YORK FREE PRESS 1992 - v, 341 HARD BINDING

ISBN: 0029170451

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / KAP-N2

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