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Brand chartering handbook

MACRAE, Chris

Brand chartering handbook How brand organizations learn `living scripts' - MASSACHUSETTS ADDISON-WESLEY 1996 - xii, 413 HARD BINDING

ISBN: 0201877430

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / MAC-N6

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