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International and global marketing

MELOAN, Taylor W

International and global marketing Concepts and cases - Ed 2 - NEW YORK MCGRAW-HILL 1997 - xvi,440 PAPER BINDING - Irwin/McGraw-Hill series in markeging .

ISBN: 0071158006

Subjects--Topical Terms:
EXPORT MARKETING
MARKETING - EXPORT MARKETING

Dewey Class. No.: 658.848 / MEL-N7

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