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Brand asset management

DAVIS, Scott M

Brand asset management Driving profitable growth through your brands - SAN FRANCISCO JOSSEY-BASS 2000 - xvi, 265 HARD BINDING

ISBN: 0787950777

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / AAK-P0

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