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Hi-tech hi-touch branding

TEMPORAL, Paul

Hi-tech hi-touch branding Creating brand power in the age of technology - NEW YORK JOHN WILEY 2001 - x,220 HARD BINDING

ISBN: 0471845965

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / TEM-P1

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