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Advanced brand management

TEMPORAL, Paul

Advanced brand management From vision to valuation - NEW YORK JOHN WILEY 2002 - xv, 296 HARD BINDING

ISBN: 047147925X

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / TEM-P2

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