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Winning at new products

COOPER, Robert G

Winning at new products Accelerating the process from idea to launch - Ed 3 - CAMBRIDGE PERSEUS PUBLISHING 2001 - xiii, 425 PAPER BINDING

ISBN: 0738204633

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / COO-P1

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