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Legendary brands Unleashing the power of storytelling to create a winning marketing strategy

VINCENT, Laurence

Legendary brands Unleashing the power of storytelling to create a winning marketing strategy - NEW YORK DEARBORN FINANCIAL PUBLISHING 2002 - x, 321 HARD BINDING

ISBN: 0793155606

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / VIN-P2

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