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Service marketing

ZEITHAML, Valarie A

Service marketing Integrating customer focus across the firm - Ed 3 - DELHI TATA MCGRAW-HILL 2003 - xx, 668 PAPER BINDING

ISBN: 0070530424

Subjects--Topical Terms:
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / ZEI-P0;P3

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