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Essentials of services marketing

HOFFMAN, K Douglas

Essentials of services marketing Concepts, strategies and cases - Ed 2 - SINGAPORE THOMSONS 2002 - xxi, 569 PAPER BINDING

ISBN: 9812406034

Subjects--Topical Terms:
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / HOF-P2

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