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Brand management

MOORTHI, Y L R

Brand management The Indian context - NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2003 - xi, 171 PAPER BINDING

ISBN: 8125914277

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / MOO-P3

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