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Customer relationship management

SHETH, Jagdish N

Customer relationship management Emerging concepts, tools and applications - DELHI TATA MCGRAW-HILL 2001 - xiv, 544 HARD BINDING

ISBN: 0070435049

Subjects--Topical Terms:
CONSUMER SATISFACTION
MARKETING - CONSUMER SATISFACTION

Dewey Class. No.: 658.812 / SHE-P1

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