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Conceptual issues in consumer behavior

KUMAR, S Ramesh

Conceptual issues in consumer behavior The Indian context - DELHI PEARSON EDUCATION 2003 - xviii, 323 HARD BINDING

ISBN: 812970014X

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MARKETING - CONSUMER BEHAVIOR

Dewey Class. No.: 658.8342 / KUM-P3

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