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Leading through relationship marketing

BATTERLEY, Richard

Leading through relationship marketing How winning organisations leverage stakeholder relationships to improve business performance - DELHI TATA MCGRAW-HILL 2004 - x, 206 PAPER BINDING

ISBN: 007058396X

Subjects--Topical Terms:
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / BAT-P4

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