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Market based management

BEST, Roger J

Market based management Strategies for growing customer value and profitability - Ed 4 - DELHI PRENTICE-HALL OF INDIA 2005 - xxii, 506 PAPER BINDING

ISBN: 812032806X

Subjects--Topical Terms:
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / BES-P5

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