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Creating passion brands Getting to the heart of branding

EDWARDS, Helen

Creating passion brands Getting to the heart of branding - LONDON KOGAN PAGE 2005 - xi, 244 PAPER BINDING

ISBN: 0749445432

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / EDW-P5

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