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Brand royalty How to world's top 100 brands thrive and survive

HAIG, Matt

Brand royalty How to world's top 100 brands thrive and survive - LONDON KOGAN PAGE 2005 - vi, 314 PAPER BINDING

ISBN: 0749444398

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / HAI-P5

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