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Brand management 101

DHAR, Mainak

Brand management 101 101 lessons from real world marketing - NEW DELHI WILEY INDIA PVT. LTD. 2007 - vii, 215 PAPER BINDING

ISBN: 8126513185

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / DHA-P7

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