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Global brand integrity management

POST, Richard S

Global brand integrity management How to protect your porduct in today's competitive environment - DELHI TATA MCGRAW-HILL 2008 - xv, 309 HARD BINDING

ISBN: 007022952X

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / POS-P8

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