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Advertising and promotion An integrated markeitng communication perspective

BELCH, George E

Advertising and promotion An integrated markeitng communication perspective - Ed 7 - DELHI TATA MCGRAW-HILL 2010 - xxiv, 1075 PAPER BINDING

ISBN: 0070144966

Subjects--Topical Terms:
ADVERTISING
ADVERTISING

Dewey Class. No.: 659.1 / BEL-Q0

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