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New strategic brand management

KAPFERER, J N

New strategic brand management Creating and sustaining brand equity long term - Ed 4 - LONDON KOGAN PAGE 2009 - xv, 560 PAPER BINDING

ISBN: 8175544406

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / KAP-P9

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