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Walking the giant

STEIDL, Peter

Walking the giant Revitalising the mature brand - NEW DELHI WILEY INDIA PVT. LTD. 2011 - 222 HARD BINDING

ISBN: 8126529032

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / STE-Q1

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