Linking customer and financial metrics to shareholder value (Record no. 11281)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01116npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SCHULZE, CHRISTIAN |
| 245 ## - TITLE STATEMENT | |
| Title | Linking customer and financial metrics to shareholder value |
| Remainder of title | The leverage effect in customer based valuation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 17-32 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Customer are the most important assets of most companies, such that customer equity has been used as a proxy for shareholder value. However, linking customer metrics to shareholder value without considering debt and non operating assets ignores their effects on relaive changes in customer equity and leads to biased estimates. In developing a new theoretical framework for customer based valuation, grounded in valuation theory, this article links the value of all customers to shareholder value and introduces a new leverage effect tat can translate percentage change in coustome equity in to shareholder value. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CUTOMER EQUITY |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SKIERA, BERND |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14246 |
| Note | M |
| Host Itemnumber | 27725 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.