When do third party product reviewa affect firm value and what can firms do? (Record no. 11287)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01064npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHEN, YUBO |
| 245 ## - TITLE STATEMENT | |
| Title | When do third party product reviewa affect firm value and what can firms do? |
| Remainder of title | The case of media critics and professional movie reviews |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 116-134 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Third party product reviews have become ubiquitous in many industries. Aided by communication technologies, particularly on the Internet, TPRs are widely available to consumers, managers and investors. The authos examine weather and how TPRs of new product influence the financial values of firms introducing the products. The authors further study the dynamics of TPR impact on the firm value and find thet the impact exists onley for prerelease reviews and is the strongest on the product relese date. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | THIRD PARTY PRODUCT REVIEW(TPR) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LIU, YONG |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14246 |
| Note | M |
| Host Itemnumber | 27725 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.