Choice of cause in cause-related marketing (Record no. 11373)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00929npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ROBINSON, STEFANIE ROSEN |
| 245 ## - TITLE STATEMENT | |
| Title | Choice of cause in cause-related marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 125-139 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Spurred by the consumer demand for companies to be socially responsible, cause related marketing, in which fund raising for a cause is tied to purchase of a firm's products, has become popular in recent years. The authors demonstrate the conditions in which cause related marketing campaigns that allow consumers to choose the cause that receives the donation lead to greater consumer support than those in which the company determines the cause. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CAUSE RELATED MARKETING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CONSUMER CHOICE |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | IRMAK, CAGLAR |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14466 |
| Note | M |
| Host Itemnumber | 27727 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.