Indigo: India's most profitable low cost carrier (Record no. 11494)

MARC details
000 -LEADER
fixed length control field 00750npc a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2012 xx 000 0 und d
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 658
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PEREPU, INDU
245 ## - TITLE STATEMENT
Title Indigo: India's most profitable low cost carrier
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 76-78
520 ## - SUMMARY, ETC.
Summary, etc. As of 2011 the aviation industry in India was going through a turbulent period with several airlines reporting losses. Even in such a scenario, Indigo managed to run profitably- the only aitline to do so. The case looks at some of the strategis that helped Indigo sustain, grow and report profits in a tough environment.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term CASE STUDY-MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name SAHITHI, UDAYA
773 ## - HOST ITEM ENTRY
Other item identifier P14576
Note M
Host Itemnumber 33411
Host Biblionumber 11216
Title Case Folio
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Articles

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