Deal marketing 2.0 (Record no. 11540)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00838npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LAX, DAVID A |
| 245 ## - TITLE STATEMENT | |
| Title | Deal marketing 2.0 |
| Remainder of title | A guide to complex negotiations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 82-90 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | small scale deals play out on multiple fronts' the champion of a new product, for instance, has to orchestrate complex internal negotiations. If you are negotiating with a politician, you might want to reach major donors. If you are dealing with aCEO, you could look to big customers. Secrecy or hints of backroom dealing, while sometimes tactically useful, may undercut a campaign's legitimacy. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING 2.0 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SEBENIUS, JAMES K |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14597 |
| Note | M |
| Host Itemnumber | 26767 |
| Host Biblionumber | 11178 |
| Title | HARVARD BUSINESS REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.