Cultrural values as advertisement thems in International and Indian marketibg (Record no. 11546)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01026npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BARTHWAL, SUNIL |
| 245 ## - TITLE STATEMENT | |
| Title | Cultrural values as advertisement thems in International and Indian marketibg |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 16-21 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The present review paper discusses the importance of cultural themes that are manifested in Internatinal and Indian advertisements. The review highlights if the advertisements have been influenced by the indigenous cultural background of the nation or not. Furthermore, the paper states through various advertisement examples across nations, the fact that culture is not immune to change, and the advertisers are always faced with a challenge to embed the right cultural themes in advertisements with changing culture over the years. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MAREKTING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GUPTA, N L |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14610 |
| Note | M |
| Host Itemnumber | 32629 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.