Effect of sales promotions and their availability on consumers' buying behavior (Record no. 11548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01069npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHAH, PARAGI KUNTAL |
| 245 ## - TITLE STATEMENT | |
| Title | Effect of sales promotions and their availability on consumers' buying behavior |
| Remainder of title | A perspective on personal care products |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 30-37 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The current market is cluttered with promotions and lucrative marketing offers in any and every category of consumer products. However, consumer loyalty still ranges supreme as a benchmark for comparisons, which acts as a prime barrier to consumerresponses to different sales promotion schemes. The present paper attempts to investigate the consumer refelections on various sales promotion schemes in the Indian personal care market in accordance with several other important factors like availability, consistency in schemes, packeging and so on. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MEHTA, BIJAL NISHANT |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14610 |
| Note | M |
| Host Itemnumber | 32629 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.