Female adolescent and young adult consumers' affinity for online flash sales concepts in India (Record no. 11550)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01243npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | VASHISHTA, DEBLINA SAHA |
| 245 ## - TITLE STATEMENT | |
| Title | Female adolescent and young adult consumers' affinity for online flash sales concepts in India |
| Remainder of title | A triangulation approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 46-58 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Modern day marketing have a tremendous opportunity to connect to women in a better way with the products they buy and the media technologies they use to make a positive impact in their lives. After a strong and immense growth in 2010, internet retailing just came shining ahead of all other retailing channels and emerged as a strong winner even after recession, driven by shifting consumer attitudes and mindsets. Remarkable transformation in economic independence, better access to education, better and improved career opportunities and higher pay scales in both developed and emerging economics have been some of major factors responsible for the transformation of women into smart and intellignet consumers. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | CHADICHAL, SHILPA SANTOSH |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14610 |
| Note | M |
| Host Itemnumber | 32629 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.