The innovation effect of user design (Record no. 11579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01037npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SCHREIER, MARTIN |
| 245 #4 - TITLE STATEMENT | |
| Title | The innovation effect of user design |
| Remainder of title | Exploring consumers'innovation perceptons of firms selling products designed by users |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 18-32 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The authors study consumer perceptions of firms that sell products designed by users. In contrast with the traditional design mode. In which professional designers employed by firms handle the design task, common design by users involves the firm's user community in creating new product designs for the broader consumer market. In the course of four studies, the authors find that common design by users does not decrease but actually enhances consumers' perceptions of a firm's innovation ability. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | INNOVATION |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | FUCHS, CHRISTOPH |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14657 |
| Note | M |
| Host Itemnumber | 27728 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.