Social influence effects in online product ratings (Record no. 11582)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00968npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.816 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SRIDHAR, SHRIHARI |
| 245 ## - TITLE STATEMENT | |
| Title | Social influence effects in online product ratings |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 70-88 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Websites prominently display consumers' product ratings, which influence consumers' buying decisions and willingness to pay. Few insight exist regarding whether a consumer's online product rating is prone to social influence from others' online rating. Examining this issue, the authors hypthesize that other consumers'online ratings moderate the effect of positive and regular negative features of product experience, product failure and product recovery on the reviewer's online product rating. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | PRICE DETERMINATION |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | JENSEN, OVE |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14657 |
| Note | M |
| Host Itemnumber | 27728 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.