Return shipping policies of online retailers (Record no. 11584)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BOWER, AMANDA B |
| 245 ## - TITLE STATEMENT | |
| Title | Return shipping policies of online retailers |
| Remainder of title | Normative assumptions and the long term consequences of fee and fee returns |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 110-124 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | To limit costs associated with product returns, some online retailers have instituted equity based return shipping policeies, requiring customers to pay to return products when retailers determine that customers are at fault. The authors compare the normative assumptions about customers that underlie equity based return shipping polices with the more realistic, positivist expectations as predicted by attribution, equity and regret theories. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MAXHAM, JAMES G |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14657 |
| Note | M |
| Host Itemnumber | 27728 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.