Mapping the play of organizational identity in foreign market adaptation (Record no. 11632)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00965npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.848 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CAYLA, JULIEN |
| 245 ## - TITLE STATEMENT | |
| Title | Mapping the play of organizational identity in foreign market adaptation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 38-54 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | While organizational identity can be a powerful tool for mobilizing and directing organizational members, the authors' findings demonstrate that it can also constrain the process of foreign market adaptation. Drawing from extensive ethnographic fieldwork in India, where they followed several multinational companies, they show how well entrenched and enduring identities can obstruct the learning and strategic adjustments that are necessary to appeal to consumers in a new market environment. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | INTERNATIONAL MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PENALOZA, LISA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14724 |
| Note | M |
| Host Itemnumber | 27729 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.