Brand equity and business performance (Record no. 11648)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01006npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MOHAN, BIJUNA C |
| 245 ## - TITLE STATEMENT | |
| Title | Brand equity and business performance |
| Remainder of title | Towards a conceptual framework |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 5-10 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A brand is considered to be one of the most important intangible assets of any business. Companies spend a considerable amount of their revenue and time on brand building activities. In this scenatiro, there arose a need for the justification of brand building activities. This study examines the relationship between brand equity and business performance in the fast moving consumer goods (FMCG) industry. By understanding the dimensions of brand equity, the study focuses on the important contributors to brand equity. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRANDING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SEQUEIRA, A H |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14738 |
| Note | M |
| Host Itemnumber | 32634 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.