Estimation of price spread and marketing effeciency of brinjal in different marketing channels (Record no. 11652)

MARC details
000 -LEADER
fixed length control field 00944npc a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2013 xx 000 0 und d
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DWIBEDY, SOUMYA KANTA
245 ## - TITLE STATEMENT
Title Estimation of price spread and marketing effeciency of brinjal in different marketing channels
Remainder of title A case study
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 50-56
520 ## - SUMMARY, ETC.
Summary, etc. Efficient marketing plays an important roel in increasing the producer's share in consumer's rupee and maintains the tempo of increased production. In the present study, the cost of cultivation, profit, price spread and marketing effeciency in themarketing of brinjal in khurdha district of Odisha were examined during the period form 2011-12. Primary data were collected from 80 farmers through personal interview method using a specially designed pre-tested schedule.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MARKETING
773 ## - HOST ITEM ENTRY
Other item identifier P14738
Note M
Host Itemnumber 32634
Host Biblionumber 11203
Title INDIAN JOURNAL OF MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Articles

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