Marketing of handloom products (Record no. 11679)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01171npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RAMSWAMY, RAMA |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing of handloom products |
| Remainder of title | A Case study of Thenzawl cluster in Mizoram |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 34-41 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In India, the handloom enterprises are largely household-based and an important provider of rural non farm employment. This paper is based on the mapping of Thenzawl, a village in Mizoram, which has developed as a handloom cluster. Most of the entrepreneurs in the cluster are tribal women who have chosen to be entrepreneurs in their own right, notwithstanding the number of looms owned by them. The paper has analyzed some important aspects of marketing of the micor artisan enterprises in terms of share of different products in total sales, channels of distribution, terms of payment for sales, sales promotion techniques and extent of participation of sample enterprises in exhibitions and fairs. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KUMAR, N V R JYOTI |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14759 |
| Note | M |
| Host Itemnumber | 32635 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.