Challenges in a commodity offering (Record no. 11681)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00789npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SUBAKARAN, P |
| 245 ## - TITLE STATEMENT | |
| Title | Challenges in a commodity offering |
| Remainder of title | Indian telecom service (GSM) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 54-63 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper is a theoretical reseach on the effect of branding in the Indian Telecom Service (GSM). Currently, number portability, dropping average revenue per user and a market approaching saturation presents challenges for cellular service providers. One of the fundamentals in branding is that a strong brand should give certain pricing power to its parent comapny. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14759 |
| Note | M |
| Host Itemnumber | 32635 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.