(Record no. 11718)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00802npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AWASTHI, BRIJESH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 48-65 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The papaer loos into consumer perception of a band. It explores if consumers get emotionally attached to a brand and intends to study the long term impact of offline and online anti banding campaigns on customer brand relationships. Anti brandingcommunities are often formed against a particular brand representing the failure of the brand to fulfill consumer expectations. Often strong brands are a good target. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SHARMA, RAJESH |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14780 |
| Note | M |
| Host Itemnumber | 33680 |
| Host Biblionumber | 11236 |
| Title | IUP: JOURNAL OF BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.